SMARTEST WAYS TO MARKET YOUR PROSTHETIC BUSINESS

Smartest ways to Market your Prosthetic and Orthotic Limbs Business

In today’s fast-paced world, especially in business, you have to be faster and ahead of the game. Getting ahead of the competition is a long and steady race.

The good news…

It can be won!

Promoting a prosthetic and orthotic limbs business is challenging for many reasons. Climbing to the top to stand out is tough…but not impossible.

You must get a plan. A strong definitive and strategic marketing strategy must be put into place.

Marketing is simply communicating with a targeted audience and customer base.

In this prosthetic industry arena, your customers are diverse professionals who already directly serve their customer's specific needs by offering products and services that solve their customer’s problems.

In the prosthetic world, the needs are apparent, so how can you show your product is the best over the rest?  

So, let’s talk about ways to communicate your special service to your customers and help you stand out from the pack.

Very Direct and Clean Company Website

Technology allows every business to be on the same level playing field. This is a good thing and bad. You must really make your website functional, navigable and clean to keep and attract customers and rise above the noise. Your website is your home or “street address” on the internet. You need to make it a clean "estate"

Spend the extra time keeping your website up to date with absolute crucial information for your customers. This step is most often overlooked by having a half-done website that does not offer anything but confusion or frustration.  

Provide easy ways to contact you and allow customers to have more information on each product you offer. 

Once your customer is in the front door make it work to their advantage. Make it easy and navigable. Ensure they have access to any product they need. If not they will click away and be gone.

Product Information Accessibility

Providing upfront information in the form of PDFs and other electronic methods is a great way to stand out. Giving your customers quick and accessible product information will encourage sales and brand recognition.

The other benefit is by providing downloadable customer-friendly information makes for a positive experience for customers and once again increased sales.

Prosthetic and orthotics are understood by your customers. When they visit they are looking for quick information to help their customers. So, having items such as:

·        EBooks

·        Product Demo Videos

·        Blogs

·        PDFs

·        Virtual Product Pamphlets

·        Virtual Product Electronic Brochures  

These are fantastic ways to make your company stand out and shine!

Detailed Information Accessibility

Making the customer feel at home by giving Detailed Product Information is critical to your prosthetic business longevity. Your customers are professionals who know the industry. Showing that your products are unique and each one delivers a different outcome is vital.

Making the detailed information directly available including sizes, dimensions, colors, functions along with patient testimonials and images of the product in action is essential.

Let’s face it...each product provides a special need.  Information on how that product provides that need must be at the forefront of your website.

With the proper layout, your site can take your new customers by the hand and help them make buying decisions by eliminating any doubt in their mind on your product.

Removing doubts and helping them make sense of your products will lead to increased online sales, phone orders, or at the very least, a request for more information.

Rely and Focus on Product Strengths

The best and most effective method is concentrating completely on each product’s biggest benefit. Broadcast on your website what makes the product special by showing the special features it provides. Most of all…show exactly how the product provides the best solution for that particular prosthetic problem.

The great news…

Doing these simple but effective methods will increase brand awareness, customer trust, and increase sales.        

If you are interested in learning more on how copywriting and myself can help you market your prosthetic and orthotic limbs business get in touch with me today! www.Writingprousa.com or email me at writingprousa@gmail.com.304-521-4347